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Contextual Studies 1.1 Marketing Report - Coca Cola Introduction Coca Cola is one of the largest companies in the world today and is the leading company in the soft drinks industry worldwide. It is estimated that Coca cola products are sold at a rate of more than 1 billion servings each day in over 200 countries. Coca Cola was founded in 1886 by Dr. John Stith Pemberton, but was later taken over by Asa Candler after Pemberton's death in 1888, after battling with long term illness. The original Coca Cola flowing script logo was created by Pemberton's bookkeeper and it was he who suggested the name. As Coca Cola aim to conquer the estimated $30 billion U.S. cola market, it is essential that every aspect of their business operations from production, pricing, promotion through to distribution is immaculate. This point is reinforced by a quote from the Chairman of board of directors, Douglas N. Daft, in which he...

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