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Marketing Plan for Leasing Company

Member rating: No Rating | Words: 5138 | Submitted: Mon May 19 2008

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1. EXECUTIVE SUMMARY ILFC started its commercial operation in Bangladesh in the beginning of 2005 with special focus on leasing and financial services. Even though in the beginning the company was perceived more as an organization catering to personal finance it is changing its structure of business by trying to a multiproduct financial institution with significant contribution in the corporate sector. The company plans on diversifying its services and give better service to its customers. At the same time the company is looking for alternate sources of credit so that it can cater to a large number of clients and also reduce its cost of financing. Being just 1 year old ILFC still lacks in credibility and company image and therefore in the current year a lot of focus will be put on building company image. Like all professionally managed, growth oriented financial institutions, a company tries to find out where it...

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