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AVCE BUSINESS: MARKETING. The existing product I have chosen to do a marketing strategy is the chocolate bar 'Aero'. Aero has remained the second best selling brand in its sector for the 10th year running, behind Kit Kat. Sales increased a further 3% over and above the 2000 success to top 200 million. The primary objectives of my marketing strategy is to keep 'Aero' success for the last 65 years, to hold advantage over its competitors, to help increase sales and become the leading chocolate bar. Below is a brief history of Aero and its success: Rowntree launched Aero as 'the new chocolate' in October 1935, at a cost of 2d. (Old pennies). Initially it was available only in the North of England, distribution expanding throughout the UK the following year. By 1936 Aero had reached New York. It was one of the first products promoted by Rowntree primarily on the strength...

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