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Marketing Audit for Thomas Cook
Member rating: No Rating | Words: 7101 | Submitted: Mon May 05 2008
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Appendix 1 Marketing Audit For Thomas Cook Francesca Jones The Internal Marketing Environment Background Thomas Cook in Huntingdon has a Branch Manager, a Customer Service Manager, one Sales Consultant in Foreign Exchange, six Sales Consultants in travel and one Apprentice who has just finished her qualification so is now a fully qualified Sales Consultant in travel and Foreign Exchange. Two of the six Sales Consultants in travel work part time, the rest work full time. Most people that work in this branch have had previous experience in the travel industry or have worked at Thomas Cook for a long time. So they have a strong knowledge of the travel industry and all have good customer service skills. The structure of the shop is shown below. Store Manager Customer Service Manager (CSM) Sales Consultant Sales Consultant Foreign Exchange Travel Apprentice Thomas Cook has a target it has to reach in sales for both travel and foreign exchange each month. If they don't reach...
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