Coursework.Info - Inspiration in an Instant

On the left is an image preview of every page of this document, and below are the first 150 words with formatting removed:

1. Define the generic market for Mike Ball Dive Expedition. What are other possible markets? 2. Which segmenting dimensions are applicable to how MBDE segments to the dive market? 3. Discuss the Psychographic & Geographic segmenting dimensions for the diving consumer who forms the target market for MBDE 4. Identify market opportunities for Mike Ball. How could he reposition MBDE? Introduction This essay will discuss the segmentation dimensions of niche marketing, using the provided case study example of Mike Ball Dive Expeditions (MBDE). MBDE is a Cairns based international live-aboard dive expedition company, who provide dive services for the great barrier reef and the coral sea. According to its website, MBDE MBDE caters for experienced diving enthusiasts by offering 6 different types of expeditions for novice to advanced divers with an empathasis on providing a quality customised service. The case study state that the region is known for some of the best diving in...

Get instant access

• Instant, unlimited access to our documents in full
• Swap your work for free access, or pay £4.99
• To see the full version of this document and 147,005 others

OR

Receive email updates for this category

• Simply tell us your email address and receive a weekly Study Help Email for FREE
• Receive 3 FREE essay views with each email
• Get all the latest essays from Coursework.Info & discussion from TheStudentRoom.co.uk