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MULTINATIONAL RELATIONSHIP MARKETING
Member rating: No Rating | Words: 3614 | Submitted: Tue Mar 04 2008
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MULTINATIONAL RELATIONSHIP MARKETING TABLE OF CONTENT INTRODUCTION ............................................................................................................................2 CULTURAL ORIENTATION BASED ON THE INTERVIEWEE ................................................3 ORGANISATIONAL DETAILS ......................................................................................................6 WORK SITUATIONS ENCOUNTERED BY THE INTERVIEWEE .............................................8 TIPS FROM THE INTERVIEWEE TO AN AUSTRALIAN EXPATRIATE.................................10 CONCLUSION..................................................................................................................................11 REFERENCES .................................................................................................................................12 INTRODUCTION Culture shock can be described as the physical and emotional discomfort one suffers when coming to live in another country or a place different from their place of origin. Often, the way that we lived before is not accepted or considered normal in the new location. Many things are different, for example, speaking a different language, different cultural beliefs, different communication styles and the way we dress (Furnham, 2005). This report will seek to illustrate, the culture shock felt by an Australian citizen who was born and raised in India. He is now working in Australia and is dealing with some cultural differences between his Indian culture and Australian culture as well as the culture that exists within the company he is working for. The face-to-face...
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