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MBA Marketing Assignment - Colonial Candles
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| Submitted: Thu Jul 11 2002
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MBA MARKETING ASSIGNMENT By Jonathan Simpson Contents Chapter Subject Pg No Executive Summary 4 Current Market Situation - The Candle Market Today 5 - Breakdown of Segments 6 - Demand and Supply Forces 7 - Market Future Growth 8 Data Restrictions and Assumptions 9 SWOT - Opportunity and Issues Analysis (External/Internal) - Main Opportunities (External) 10 - Main Threats (External) 11 - Main Strengths (Internal) 12 - Main Weaknesses (Internal) 13 The Vision - Business Mission Statement 15 The Concept of Operations - Strategy Formation - The Future Strategy 16 - Radical Changes 16 - Company Brand Name 17 - A Business-to-Business Producer 18 - Cash Flow Advantages 18 - New Products and Markets 19 - Phasing Out of the Emergency Candle 20 - Three Years from Now 20 Objectives from the Main Mission Satement 21 Tactical Plan - The Programme Formation - Intelligence Needs 22 Implementation Plan - Outline Plan 23 - Customer Segmentation 24 - Market Selection 24 - Product Development 24 - Pricing 25 - Distribution 25 - Sales Team 26 - Marketing Promotion 26 - Advertising 31 Control and Communication - Customer Feedback 33 - Market Research 32 - Internal Sales Support 32 - Internal Communications 32 - Sales Incentives 32 Bibliography 33 Word Count: 4423 Executive Summary The Colonial Candles marketing strategy for 2000 seeks to generate a significant increase in company sales and profits over the preceding years. The profit target...
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