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TOPIC - MARKETING STRATEGY SMILE ONLINE BANK INTRODUCTION This essay is divided into two sections, each of which is concerned with a key factor that influences smile the Internet bank. Section 1 assesses the variables that operate outside smile the internet bank's environment that have a direct or indirect influence on their strategy, this includes the macro- elements, specifically the P.E.S.T and LEGAL factors and the micro elements specifically, the suppliers, company, competitors and the publics. For smile to be maintain its success, it must identify the threats and opportunities in the environment, in order to anticipate and take advantage of changes within these environment, and maintain a competitive advantage. The next section of this essay evaluates the marketing mix variables that smile the internet bank, has utilised, these are broken down into the seven P's, which comprises of the four p's associated with products and the three p's developed for services. This...

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