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Investigating the Market for a Crisp Manufacturer
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- Words:
- 3773
- Submitted:
- Tue Sep 02 2003
... Jocelyn White Investigating the Market for a Crisp Manufacturer Introduction I am Head of the Marketing Department of White Associates, a Market research company based in South West London. The company has been approached by Josso's Snacks Company Limited to investigate the UK crisp market with a view to launching a new flavour of crisp. The company is a small limited company that started out as a partnership and recently became a private limited company to attract investment in order to increase their presence in the South of England. They want to introduce a new product to raise awareness of the company and its products, and increase its market share in the snack production market. The business is market oriented so the development and design of the product will depend on the research into the market trends and needs of consumers. Careful research will limit the chances of the new product failing. The
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