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Internet Marketing Project
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... TABLE OF CONTENTS 1.Introduction........................................................................................7 2. Austria........................................................................... 2.1 Economic Factors............. 2.2 Political Factors............ 2.3 Environmental Factors....... 2.4 Legal Factors............. 2.5 Micro Factors... 2.5.1 Place.......... 2.5.2 Promotion............... 2.5.3 Price............. 2.5.4 Product.......... 2.6 Competitors.................. 2.7 Conclusion................... 3. Czech Republic...................................................................... 3.1 Economic Factors............. 3.2 Political Factors............ 3.3 Environmental Factors....... 3.4 Legal Factors............. 3.5 Micro Factors... 3.5.1 Place.......... 3.5.2 Promotion............... 3.5.3 Price............. 3.5.4 Product.......... 3.6 Competitors.................. 3.7 Conclusion................... 4. Germany........................................................... 4.1 Economic Factors............. 4.2 Political Factors............ 4.3 Environmental Factors....... 4.4 Legal Factors............. 4.5 Micro Factors... 4.5.1 Place.......... 4.5.2 Promotion............... 4.5.3 Price............. 4.5.4 Product.......... 4.6 Competitors.................. 4.7 Conclusion................... 5. Hungary................................................... 5.1 Economic Factors............. 5.2 Political Factors............ 5.3 Environmental Factors....... 5.4 Legal Factors............. 5.5 Micro Factors... 5.5.1 Place.......... 5.5.2 Promotion............... 5.5.3 Price............. 5.5.4 Product.......... 5.6 Competitors.................. 5.7 Conclusion................... 6. Netherlands............................................................ 6.1 Economic Factors............. 6.2 Political Factors............ 6.3 Environmental Factors....... 6.4 Legal Factors............. 6.5 Micro Factors... 6.5.1 Place.......... 6.5.2 Promotion............... 6.5.3 Price............. 6.5.4 Product.......... 6.6 Competitors.................. 6.7 Conclusion................... 7. Poland........................................................ 7.1 Economic Factors............. 7.2 Political Factors............ 7.3 Environmental Factors....... 7.4 Legal Factors............. 7.5 Micro Factors... 7.5.1 Place.......... 7.5.2 Promotion............... 7.5.3 Price............. 7.5.4 Product.......... 7.6 Competitors.................. 7.7 Conclusion................... 8. Conclusion............................................... 9. Strategic Options.................................... 10. Recommendation................................. 10.1. Cost/Benefits of Recommendation ........................................ 11. Implementation / Plan-of-Action.......................................................... 11.1 Plan of Action for Recommendation...................................... 11.1.1Time Line of Recommendation................................... Appendix.................................................................. Table 1: Strategic Options................................................. Table 2: Cost/Benefit of Recommendation.................................... Table 3: Plan-of-Action for Recommendation...................... Table 4: Annual GDP Growth Rates for Selected Markets % (2001-2004).. Table 5: GDP













