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AKILI ABDUL-FATTAH HRTM HIGHER DIPLOMA INTERNATIONAL MARKETING MAY 2006 TUTOR: MR. PRINCE Using an organisation of your choice, discuss the following: 1. The Steps required to be taken when considering International Market Entry (500words) 2. Alternative Strategies available to the Organisation that can be used to enter the International Market (500 words) 3. Barriers or Restrictions to International Market Entry (500 words) The Steps Which Should be Taken When Considering International Market Entry Entering the international market is a process which should take deep thought and careful planning. It is essential to remember that international marketing is not the same as domestic marketing. Where domestic marketing is directed exclusively in a business's home market, international marketing reduces reliance on intermediaries and establishes direct involvement in the countries in which trade takes place. It is also necessary to be aware that international customers will frequently have different tastes, needs and customs. Marketing is a continuous activity and so is marketing planning because...

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