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INTERNATIONAL ALLIANCES & INNOVATION PERFORMANCE: A CASE OF THE AUTOMOTIVE INDUSTRY LECTURER: TECK Y. ENG Group Members: Ritika Sharma Mila Wu Nancy Deng Mohammed Malik Jessica Pok CONTENTS Introduction 3 The automotive sector 4 Culture and its Impact on Innovation/ Knowledge Transfer 6 Organizational Structure in International Alliances 7 Types of Alliances 11 'Coopetition'......................................................................................12 Relationship Development in International Alliances 13 Strategic Alliances: A Modern Trojan Horse?.............................................................15 Introduction In the push for globalization , firms aiming to compete in several markets simultaneously while exploiting and utilizing assets specific to particular locations are increasingly forming strategic alliances. It is, however, important to note that these firms operate in sectors where innovation and quick responses to the innovation of competitors is key for their survival in the marketplace, and their need to be omnipresent is highlighted (Hagedoorn & Narula, 1998). The need for alliances, thus, rises from the high costs and risks associated with the duplication of the firm's value chain in so many different locations. What are strategic alliances? Before moving ahead, it is important...

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