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Influence of the brand uopn the consumer
Member rating: No Rating | Words: 8900 | Submitted: Tue Jul 01 2008
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Chapter II The Influence of the Brand upon the Consumer 1. Brand Awareness of the Consumer 1.1. Awareness, a Quantitative tool for Evaluating the Brand 1.2. Different Brand Awareness Levels 2. Brand Loyalty 2.1. Establishing and Maintaining Brand Loyalty 2.2. Repeated Buying 3. Rational and Emotional Dimensions of the Brand with high impact on Consumers 3.1. The Cognitive Brand Dimensions 3.2 The Emotional Brand Dimensions The Influence of the Brand upon the Consumer The second chapter of the paper refers to the impact of brands upon the consumers. Managers can quantify the success of their businesses by using instruments for capturing the feedback from the consumers. The marketing team should conclude after studying the market where is their product located in the consumer's mind and in his/her buying behavior. The superior levels of brand awareness develop it time what is called brand loyalty- buying one or several brands becomes a habit for a longer period of time. Consumers are obviously touched and...
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