I am going to produce my assignment on a new KitKat Egg by Nestles. I have chosen this because there is a high demand for chocolate here in the UK. The table below shows that KitKat is the UK's best selling chocolate bar in 2000.
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Introduction I am going to produce my assignment on a new KitKat Egg by Nestles. I have chosen this because there is a high demand for chocolate here in the UK. The table below shows that KitKat is the UK's best selling chocolate bar in 2000. Table: Top Ten Best Selling UK Chocolate By Brands & Value £m 1. Nestle KitKat 189.6 2. Cadbury's Dairy Milk 189.2 3. Mars Bar 129.8 4. Mars Maltesers 93.5 5. Mars Twix 91.7 6. Mars Celebrations 81.6 7. Mars Snickers 73.5 8. Cadbury's Roses 72.0 9. Nestle Aero 68.3 10. Nestle Quality Street 56.2 Source from Confectionary keynotes 2001 This shows there is demand for a new kind of KitKat. Forecasts The chocolate confectionery market is forecast to increase from £3.85bn in 2000 to £4.57bn by 2005, a rise of 18.7%. It is likely that the future of chocolate will seem that products will resolve around the introduction of new packaging formats for existing brands. There will be an increase in...


