Get the best out of B2C.

... TABLE OF CONTENT GET THE BEST OUT OF B2C 2 PREFACE 2 GENERAL INTRODUCTION TO B2C 2 COMPANY BRIEF 3 BUSINESS MODEL 4 VALUE CLUSTER 5 CUSTOMER INTERFACE 8 KEY FACTORS TO SUCCESS 10 CONCLUSION: 10 NOTES AND REFERENCE: 12 GET THE BEST OUT OF B2C Preface Over the last few years, many words have come into our vocabulary: e-mail, www, dotcom, Internet, e-commerce, e-business, browser, etc. All these new terms have one thing in common, belonging to the new economy --- e-commerce --- technology-mediated exchanges between parities (individuals, organizations, or both) as well as the electronically based intra- or inter-organizational activities that facilitate such exchangesO1. The Internet has brought along new challenges for companies around the world. Never before has it been easier for a company to find customers for the products it is selling, or for customers to find the company. The Internet has also brought along many new companies who understand the possibilities that the new economy has to offer. It is moving fast, no doubt about that, but where is

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