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For this assignment an investigation into the opening of a new deli or coffee shop in Doncaster town centre was carried out.
Member rating: No Rating | Words: | Submitted: Mon Jun 19 2006
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QUANTATIVE METHODS Assignment 2 INTRODUCTION: For this assignment an investigation into the opening of a new deli or coffee shop in Doncaster town centre was carried out. This was implemented by producing a questionnaire, consisting of 8 questions. 50 questionnaires were produced and recorded. There for for the benefit of the report the main focus of the investigation will be on question 6, which asked: What is the average amount you spend per visit? the following options were given: Less than 1.50 1.51 to 3.00 3.01 to 4.50 4.51 to 6.00 6.01 to 7.50 7.51 to 9.00 DATA COLLECTION: It is incumbent on the researcher to clearly define the target population. There are no strict rules to follow, and the researcher must rely on logic and judgement. The population is defined in keeping with the objectives of the study. Sometimes, the entire population will be sufficiently small, and the researcher can include the entire population in the study. This type of...
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