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For my project I am going to design a new range of Alco-pop. I choose this idea as I feel there is room in the current market to introduce a new brand.
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Brief For my project I am going to design a new range of Alco-pop. I choose this idea as I feel there is room in the current market to introduce a new brand. The current and most popular Alco-pops at present would be drinks such as Bacardi breeder, WKD and red square. These products are available in a range of flavours and have a volume on average of about 5.5% alcohol; prices vary depending on where the product is purchased. The product I will be basing my advertising campaign around will be a new range of Alco-pop available in five different florescent flavours and designed to glow in the dark, the product will be un-missable due to the bold colours so I will be using this to my advantage to capture public attention. However my project is new to the market and the brand name and product is unknown, this will...
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