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Following "Akzo 1985" European Competition Commission antitrust duty, (Official Journal L 374, 31/12/1985, p 1-27), explain the circumstances under which the elimination of a competitor by under-cutting its price is considered as unfair.
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Industrial Economics 7th February 2004 Russell Manley Following "Akzo 1985" European Competition Commission antitrust duty, (Official Journal L 374, 31/12/1985, p 1-27), explain the circumstances under which the elimination of a competitor by under-cutting its price is considered as unfair. "Predatory pricing schemes are rarely tried and are even more rarely successful." There is still much debate on the subject of Predation or Predatory Pricing. Economic analysis and antitrust laws have largely developed separately from one another. In more recent times antitrust laws have been following the more extensive research into this subject and hopefully a more cohesive unambiguous definition of predatory pricing and the associated legalities can be presented. It is the most difficult area of competition and antitrust policy and as highlighted later there are disagreements between decisions on different cases and about general principle. The first issue to assess is whether predation exists. Often it can be confused with a competitive response...
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