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AO2 Types of research Field research is the gathering of new data direct from the consumer by carrying out surveys based on questionnaires, or by interviewing samples of people. This is also called primary research. Prices Snacks use field research as the method of research. Field research can be carried out in a variety of ways these are: * Questionnaires: These are used a lot by prices Snacks. Market researchers are employed to ask the public questions that are to do with the new product helping Prices Snacks, create a product that is wanted by the public. There are different ways of asking questionnaires these are either by face-to-face interviews in places such as shopping malls, or by door-to-door interviews. Alternatively, the questions can be asked over the phone or posted to people's homes. Prices Snacks prefer to ask people face-to-face or by door-to-door because over the telephone you may not get...

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