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Ferragamo Case Analysis SIN: 710890324 Ferragamo's strategy in Salvatore's times was a narrow, differentiation strategy by Porter's definition. They had upper class customers limited in region, and sold shoes differentiated in innovative design and craftsmanship. Now in the family times, Ferragamo has a broad, differentiated strategy. They still have upper class people as their customers and differentiate themselves in quality, but they serve customers from all around the world and produce clothes and fashion accessories as well as shoes. Strategy Recommendation I recommend that Ferragamo should keep focusing on the global upper class customers and offer quality and luxurious goods, but also broaden their strategy in terms of customer age and gender, and different product lines. External Factors Porter's Five Forces Model (Exhibit 1) shows the external environment that Ferragamo is in. The luxurious fashion industry is a highly competitive industry. There are many companies competing in the same industry. Also,...

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