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FedEx Corp: Structural Transformation Through e-Business Introduction The ability to keep up with e-businesses will depend on how well a company can keep up with new emerging technologies. FedEx has transformed into an e-business by improving several of its core competencies. On January 19, 2000, FedEx announced a new branding strategy that resulted in the change of the company's name to "FedEx Corporation" and extended this FedEx name to four of its five subsidiary companies. FedEx's strategy was to take advantage of its brand image, the name that customers have counted on for reliable service and cutting edge technology. The transformation created an integrated set of business solutions. Customers will only need to deal with one company for all its supply chain, logistics, and delivery needs. This provided a single point of access to customer service, billing, sales and automation systems. Each company under the FedEx umbrella operates independently but competes collectively....

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