FEASABILITY STUDY Remote car starters are a new innovation offering safety and convenience. They are currently only available over the internet
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Contents Introduction.......................................................................................2 Objectives of this Feasibility Study............................................................3 Analysing the Local Market.....................................................................4 Calculating Costs for ALL SYSTEMS Go......................................11 Forecasting Potential Sales....................................................................13 Cash Flow Forecasting....... Break Even Analysis..... Conclusions and Recommendations....... Introduction Remote car starters are a new innovation offering safety and convenience. They are currently only available over the internet from U.S. websites and there is no general awareness among drivers here of their benefits. Figure 1.1: High car ownership offers a huge opportunity for sales in the UK Almost every aspect of our daily lives from commuting to shopping to leisure activities has become dependant on the car. The average person spends 221 hours in a car and the typical family has one car for each adult member. I intend to test the feasibility of a business that would supply and fit starters as an after market item. The number of private cars has risen to 26 million and this will provide huge market potential for the product. Figure 1.2: A Remote Car Starter...

