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Export Marketing.
Member rating: No Rating | Words: | Submitted: Thu Jan 29 2004
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IQRA UNIVERSITY Karachi Campus ADVERTISEMENT & PUBLIC RELATIONS Final Term Project Submitted to: MS. Malika Durrani Submitted By Table of Contents Section 1 MARKETING PLAN ? Introduction ? Competitive Edge ? Marketing objectives ? Marketing strategies ? Situational analysis ? Target market ? SOWT analysis ? Potter five forces ? Areas of coverage Section 2 Research Analysis * Ac Neilson Research (graphs and tables) * Ac Neilson Research (key findings) * Focus Group * Focus Group (key findings) * One on One research Section 3 Advertisement * Visual Ad & Story Boarding * Print Ads * Billboards * Media Plan ACKNOWLEDGEMENT First and foremost we like to thank the All Mighty Allah who enabled us in accomplishing this project. Whit out his blessing we were never able to complete it. We are grateful to our teacher Mr. Kashif Memon for teaching us curriculum of Export Marketing. His versatile knowledge in this field and unique teaching style has developed our knowledge and cleared many ambiguities. Finally, we bestow our thanks to all who has directly or indirectly supported...
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