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Evaluate the possible ways to market a new product.
- Words:
- 2633
- Submitted:
- Fri Nov 07 2003
Have a little read: ... - Business Studies Coursework - Evaluate the Possible Ways to Market a New Product Introduction During this assignment I shall explain different methods a business could use in order to successfully market a new product. I shall also give explanations of how to market a 'real life' product. The product I have chosen to market is a new stain removing product called 'Oxyclean'. It claims to beat the competition in its cleaning power. It also claims to be able to remove any grease stain. I shall present the coursework in four main sections: * Consumer Analysis * Competitor Analysis * Distribution Analysis * Marketing Mix Consumer Analysis I must begin my plan for marketing by looking at what the consumer requires, his or her needs. Everyone does not have similar desires so the point of my consumer analysis is to identify segments of the market with similar needs, I will then be able to target my
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