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I. Environmental aspects affecting the automotive industry A. Social 1. Record number of passenger vehicles has resulted in increased traffic congestions (W) 2. Growing number of cars are contributing to urban pollution (W) 3. Pricing at affordable levels, better quality and other factors have contributed to more vehicles per household (S) 4. Higher percentage of women are working- employed persons per household are up (S) 5. People are earning higher incomes which allows them to spend more (S) 6. Auto companies see commercial future for fuel cell-powered vehicles (S) B. Economical 1. Consumers feel less confident about economy as gas prices soar (W) 2. Consumers have shifted from large to smaller SUV's to respond to rising gas prices (W) 3. Desire for hybrid cars which is prompted by high oil prices (S) 4. Automotive industry consumes large shares of all iron, steel, aluminum, rubber and plastic produced in U.S. (W) 5. Hybrids need market penetration to make a difference (W) 6. Hybrids...

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