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Enter the Conscious Consumer  

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ENTER THE CONSCIOUS CONSUMER By Anna Karyl It's probably happened to you... You take your hard-earned money and exchange it for a product or service. All you want is a fair deal. The company has promoted its product or service through advertising and marketing. They made certain promises, either stated or implied. You have certain expectations. But in the process, something goes wrong. You pay the price, but you don't get what you pay for. Maybe the company staff was incompetent or rude. Maybe the product or service was inferior. Or maybe the company didn't play by the Marquess of Queensbury rules. Either way, you are not happy. The company promised the moon, but you've been saddled with a load of Swiss cheese. You feel slighted. Or cheated. You try to correct the situation, but the company drones give you double-talk or the runaround. Maybe they try to...

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