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Elements of the marketing mix form the foundation for any marketing strategy. It establishes the brand's strategy in a systematic and structured manner. It helps the marketer to establish linkages with the focused target segment.
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Elements of the marketing mix form the foundation for any marketing strategy. It establishes the brand's strategy in a systematic and structured manner. It helps the marketer to establish linkages with the focused target segment. In today's context, even the brands which have been in the market for several decades make a planned attempt to construct a strategy based on marketing mix, carefully identifying the scope for providing a competitive marketing mix. Amrutanjan has used a number of marketing mix elements to become competitive in recent times with several product variants for different segments of the market. Iodex is one more brand which has contemporarised its marketing mix elements. Though Maruti has been around in the Indian market only from the early eighties, it has been forced to attempt a number of strategies to maintain its leadership - launching new models, sub-brands, providing several services which today include trading used cars...
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