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Elements of the Marketing Mix.
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| Submitted: Mon Jun 19 2006
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Marketing Mix 1 Elements of the Marketing Mix Mrs. Fields Famous Brands Debbie Blakesley Marketing MKT 421 Nicholas Skelton February 23, 2004 Marketing Mix 2 Elements of the Marketing Mix Mrs. Fields Famous Brands E. Jerome McCarthy identified the principals of marketing when he wrote his book Basic Marketing. This marketing concept is over 40 years old and has been the topic of many marketing books and journals. The marketing mix includes the four basic P's, that include Product, Price, Promotion and Place. These elements support the basic goal of marketing, which is to find the need of the customer and fulfill that need. Product is a description of the product or service your customer desires. Product features, quality, instructions and installation are elements that fall under the product category. When determining the Price of a product, the strategy should include the objective of the company to make a profit. Pricing strategy should also address any discounts...
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