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Elements of Marketing Assignment 1: "Outline and explain the forces in the external marketing environment which can impact upon marketing decision making. Choose any established product market, consider the various environmental changes that have influenced it over the last 5-10 years. Illustrate your answer with examples and reference to relevant marketing theory." The aim of this assignment is to outline and explain the forces in the external marketing environment and what impact can have these forces in the decision-making process within a company or an organization. The marketing environment is an important factor for companies and organizations, which they are trying to analyze all the external and internal environmental issues that can affect positive or negative the future of an organization. The marketers within a company have the major responsibility to identify the most important changes in the environment. Despite the fact that every manager in an organization needs to examine the outside environmental...

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