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Effective Marketing Strategy The traditional way of viewing company operations as an interplay between the product, the market and the organisation is completely insufficient in a world of ever-hardening competition. For an effective marketing, a competition strategy should be created. For the key to superior performance, the competition strategy must encompass an analyse of the target market (the group of people whom the organisation wants to reach) and a marketing mix (the conjunction of product, price, place and promotion) that will satisfy those customers in the target market. Once the competition strategy of a firm is determined the whole business should be designed around the target customers` needs. Customer satisfaction is the primary aim of marketing. In focusing on the future, the enterprise ensures the best possible chance of attaining long-term stability and competitive standing. Marketing makes the basic assumption that customer satisfaction should be the primary aim of the business....

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