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EXECUTIVE SUMMARY As consultants of the London underground (LU); it has been required to find ways of improving the profit level. In order to achieve this outcome it has been considered to adjust the price of the tickets to respective customers (using economic analysis such as price elasticity of demand). This will allow increase of revenue and also attract prospective shareholders. TABLE OF CONTENTS Title Page--------------------------------------------------------------------- 1 Executive Summary--------------------------------------------------------- 2 Table of Contents------------------------------------------------------------ 3 Report Introduction--------------------------------------------------------------- 4 Questionnaire Results--------------------------------------------------- 4 Price Elasticity of Demand Analysis-------------------------------- 5-6 Elasticity Analysis of Passengers------------------------------------ 6-7 Inelasticity Analysis of Passengers---------------------------------- 8-9 Determinants of Price Elasticity-------------------------------------- 10 Offers--------------------------------------------------------------------- 11 Conclusion--------------------------------------------------------------- 11 Other Examples---------------------------------------------------------- 12-13 Reference List---------------------------------------------------------------- 14 (Word Count: 1500 excluding the executive summary, contents page and the reference list) Introduction "London Underground Limited was formed in 1985, but its history dates back to 1863 when the first world underground railway opened in London. Today London...

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