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Eastman Kodak You push the button, we do the rest! Through this slogan formulated by its founder George Eastman, Eastman Kodak Company revolutionized and set off as the pioneer in modern imaging. From its initial introduction of the dry glass plate process technology and machine, Kodak has further introduced novel technologies in imaging, which throughout the years, redefined society's life styles. Through its basic principles of low-cost mass production, extensive advertising, focus on customers and international distribution, Kodak has become one of the world's most recognized brands with its products becoming the market's beacon for the photographic industry for more than a century now. With the emergence of competition and antitrust concerns, Kodak has evolved, through diversification strategies, into an enormous company catering to pharmaceutical, health care, electrical, computer and chemical products among others. The company, as a consequence, moved away from its core competencies, was unable...

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