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E-Marketing Models University of Phoenix CIS 570: Information Management in Business October 1, 2007 E-Marketing Models An e-business model, according to Tromby (2000), is an approach to conducting electronic business through which a company can generate profitable revenue growth. The business model signifies how a company plans to make money online and how it is competitively positioned in an industry. E-business models are very essential to doing good business. According to Wilder (1999), many companies are struggling with the most basic problem: What's the best E-business model? They're experimenting with different formulas. Some are incorporating e-business throughout the organization. Some are creating e-business subsidiaries, and then spinning them off as separate online entities. Others are investing in or merging with Internet startups. Some are even moving their businesses entirely to the Web. This paper will explore the e-business model similarities and differences of three different types of businesses, Merchant Model, Subscription Model and Community...

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