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ProductsonSale@GreatDeals.com. Have you ever opened up your inbox and found e-mail addresses that are not familiar to you? This may be the result of companies starting to market themselves through the Internet. There are right and wrong ways for companies to attack their e-mail marketing strategies. If you want your e-mail campaign to work, you must realize there is a fine line between permission based e-mailing and unsolicited commercial bulk e-mailing (spam). When you are sending out e-newsletters to prospects, are you using the opt-in method? How do you attract customers to read your newsletter versus deleting it without even opening it? I will briefly touch on these topics through this paper. As technology advances and broadens the scope for marketers, there will be more companies starting to use the web to attract consumers to their websites. We call this e-mail marketing. E-mail marketing is a means of sending direct...

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