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E-business models and analysis - renegade cycles pty ltd : unchaining supply inefficiency.
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E-BUSINESS MODELS AND ANALYSIS RENEGADE CYCLES PTY LTD : UNCHAINING SUPPLY INEFFICIENCY TABLE OF CONTENTS Executive Summary 3 Scope 3 Introduction 4 PART A - Business Operation, Supply Chain Structure and Firm Performance; Analysis of Renegade Cycles Current Business Model 5 Market and Position Choices 5 Competitor Dynamic 6 Channel Choices 8 The Customer 11 Allocation of Resources 12 Environmental Considerations 13 PART B - Recommendations: a guide to milking value 14 References 20 Special Thanks 20 Balanced Scorecard............................................ EXECUTIVE SUMMARY The purpose of this report is to determine the current business model employed by Renegade Cycles Pty Ltd, look at the ways they use current e-business infrastructure and then determine a set of recommendations using e-business tools to support the overall business strategy. When we think of e-business more often than not we associate large corporate organizations such as eBay, Yahoo or extensive B2B fulfillment applications. This report attempts to show that no matter how small businesses are they all have a need to embrace technological change and use it to leverage maximum value. This report was conducted individually...
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