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Table of Contents 1.0 INTRODUCTION 3 2.0 STRATEGIC E-MARKETING 4 2.1 SUMMARY OF STRATEGIC E-MARKETING IN CURRENT STATE 4 2.2 ARTICLE 1: STRATEGY AND THE INTERNET 4 2.2.1 Summary 4 2.2.2 Critical Analysis 4 2.2.3 Conclusion 5 2.3 ARTICLE 2: WHAT IS INTERNET MARKETING? DO I REALLY NEED TO KNOW? 6 2.3.1 Summary 6 2.3.2 Critical Analysis 6 2.3.3 Conclusion 7 2.4 Comparison....................................................................................7 3.0 THE NEW MARKETING ENVIRONMENT 8 3.1 SUMMARY OF NEW MARKETING ENVIRONMENT IN CURRENT STATE 8 3.2 ARTICLE 1: ZIFF DAVIS SMART BUSINESS FOR THE NEW ECONOMY 8 3.2.1 Summary 8 3.2.2 Critical Analysis 8 3.2.3 Conclusion 9 3.3 ARTICLE 2: WIRELESS CONSUMERS WILL DEMAND MORE PUSH THAN PULL 10 3.3.1 Summary 10 3.3.2 Critical Analysis 10 3.3.3 Conclusion 11 3.4 Comparison..................................................................................11 4.0 CONSUMER BEHAVIOUR OF NET USERS 12 4.1 SUMMARY OF CONSUMER BEHAVIOUR OF NET USERS IN CURRENT STATE 12 4.2 ARTICLE 1: LEARNING CUSTOMERS' MOST IMPORTANT DECISION CRITERIA 12 4.2.1 Summary 12 4.2.2 Critical Analysis 12 4.2.3 Conclusion 13 4.3 ARTICLE 2: WHILE INTERNET USERS ARE MULTI-CHANNEL SHOPPERS, 14 4.3.1 Summary 14 4.3.1 Critical Analysis 14 4.3.1 Conclusion 15 4.4 Comparison..................................................................................15 5.0 PRODUCT STRATEGIES ON THE NET 16 5.1 SUMMARY OF PRODUCT STRATEGIES ON THE NET IN CURRENT STATE 16 5.2 ARTICLE 1: MARKETING ON THE INTERNET: GETTING YOUR COMPANY READY FOR...

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