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E-Commerce Introduction This proposed business plan is for a business wanting to sell squash racquets to the public. The owner of the company is a Mr Derick Maxwell who is an international squash player based in Huddersfield town. Mr Maxwell has been playing competitive squash for over 15 years and feels that there is a hole in the market for players to purchase quality racquets and so has decided to set up his own online store to cater for this shortfall in the current market. Over the years, Mr Maxwell has established a vast resource of international contacts from which he can purchase quality racquets at reasonably cheap prices he, is also sponsored by 'Prince' a leading squash racquet manufacturer. Aims & Objectives The main aim of Mr Maxwell's proposed business is to make available to the public, quality racquets at affordable prices. The racquets that will be on offer will be from well-established...

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