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Does multi channel retailing have more impact than the traditional one?
Member rating: No Rating | Words: | Submitted: Mon Jun 19 2006
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DOES MULTI CHANNEL RETAILING HAVE MORE IMPACT THEN TRADITIONAL ONE? Table of Content:> Introduction> Retailing> Traditional Retailing> Multi Channel Retailing> Different Channels> Difference Between Traditional and Multi Channel Retailing> Advantage of Multi Channel Retailing> Problems with Multi Channel Retailing> Conclusion> References Introduction: Today the most interested subject to talk about the new economy. This new economy is digital economy. Our market are characterized by hyper-competition, that disruptive technologies are challenging every business and that businesses must adept to the empowered consumer. The digital revolution has placed a whole new set of capabilities in the hands of consumers and businesses. Economy is changing vary rapidly. The retail industry has experienced numerous up-downs, store closing, bankruptcies Despite the failure of many dot-com companies customers continue to validate the concept of e-commerce with their wallet. Online business to consumer sales in the United States totaled $29 billion during 2000, nearly...
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