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Discussion on "Versatility Helps Oreo Fill Gaps In Market." The New York Times (New York) 4 October 2003.
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Economics Article Assignment #2 Aakash Dheer October 4, 2003 Syllabus Section: 2 ARTICLE Barboza, David. "Versatility Helps Oreo Fill Gaps In Market." The New York Times (New York) 4 October 2003 ESSENCE OF THE STORY Kraft, the makers of the phenomenally successful Oreo cookies, are introducing many different versions of Oreos instead of developing new products. The number of consumable Oreo products available has risen every year since 1990, as in Fig.1. Kraft is making all these Oreo products because they claim that customers demand them. From 1998 to 2001, Oreo cookies had a compound growth of 13 percent, whereas most products in the food industry don't even grow 3 percent. This growth can be attributed to Kraft's line extension1 of Oreo cookies. Fig. 1 However, developing too many new products is risky, as saturating the market with one brand can hurt sales. Also, Kraft stocks are currently falling as a result of reduced cookie...
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