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78 M & S 1.0 Introduction: Marks & Spencer is a well-known retailer in UK. Although it had its long-history, high-quality product, customer loyalty and successful performance before, it is experiencing a hard time nowadays. Therefore, there is a need to analysis the nature, scope and business environment of M&S, evaluate the strategies pursued and analyse whether its strategies could be sustainable. 2.0 Nature: Marks & Spencer is one of the UK's premier retailers of clothing, food, home ware and financial services with a worldwide reputation of high quality. It is also a global business with operations in North America, Europe, the Middle and Far East. In the USA the company owned the up-market preppy clothing retailer Brooks Brothers and the King's Supermarket Chain. All M&S' goods are manufactured to the company's specifications and are sold under the exclusive St Michael brand name. The company differentiates itself 'by serving the mass market with...

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