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Discuss the role of pricing, advertising and salesforce strategies with reference to Markstrat. How do these contribute to your overall marketing strategy? How can marketing research contribute to the development of your strategies?
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Marketing Analysis Essay 2 Caecilia Biérer Email: cmeb2 ID: 03998042 Topic: Discuss the role of pricing, advertising and salesforce strategies with reference to Markstrat. How do these contribute to your overall marketing strategy? How can marketing research contribute to the development of your strategies? Word count: Markstrat is a game; more exactly an educational simulation consisting in a firm affected by real life situations that a real firm would suffer from. The main purpose of its creation is to apply and test marketing strategy concept. But to make it easier to use, markstrat is a simplification of the reality, it contain only the main elements of real business phenomena. Markstrat has it own business environment, with its own products, market size and distribution channel which can not be mixed with real life situation. The Markstrat world typically consists of companies competing against each others that produce and sell a consumer durable product equivalent to an electronic entertainment...
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