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Describing and Justifying the Marketing Mix.
Member rating: No Rating | Words: | Submitted: Wed Apr 07 2004
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DESCRIBING AND JUSTIFYING THE MARKETING MIX Marketing mix is the combination of factors which help, affect and influence the business decision to sell a product. They are summarised as the 4P's and it is important I get this factors right if my product is to be successful and increase the sales plus met my objectives. Product After all the research I carried out I came to a conclusion to that I will be marketing the ice rink. Because from my research I found out that ice rink is used by mostly the younger generation and though majority of people who visit Somerset house are over 55+ this can be changed because statistics show that there more younger generations that 55+ in London. However in this I will also encourage my customers to use other service or buy other products that Somerset house offers. Price This is a vitally important decision that...
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