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Demonstrate an understanding of a chosen organization, Marks & Spencer, in its technological and internet environment, including an assessment of its existing and potential customers.
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| Submitted: Mon Dec 22 2003
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Contents Page Introduction 2 Trends 2 3 3 SWOT Analysis 5 Porters Five Forces 6 Value Adding 6 Identification of current and Potential customers 7 Bibliography 8 Introduction The aim of the assignment is to demonstrate an understanding of a chosen organization, Marks & Spencer, in its technological and internet environment, including an assessment of its existing and potential customers. The concept of environment is vast and the effects of such environmental issues such as competition, global economy, political & social changes etc on the organization is complex and uncertain. Managers must understand long term planning of the business upon which they develop their strategies, including the purchase and use of suitable information technology to help achieve these goals, but also appreciate the culture and environment in which the business resides. Fig 1 The Organizational Environment. Strategic Management & Information Systems. The first part looks at the general trends of the telecommunications industry. Three main trends have been identified, Strategic Alliance, Outsourcing and ICT (Information Communication Technology), which I feel are...
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