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Demographic and Psychographic differences in advertising.
Member rating: No Rating | Words: | Submitted: Mon Jun 19 2006
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Matthew Grabek CMS 105 February 26, 2004 Demographic and Psychographic differences in advertising The two disparate television shows that I chose to analyze and compare were American Idol and 48 Hours Investigates. I compared the target audiences of both shows and the advertising approaches used to reach them. American Idol airs on Tuesday and Wednesday nights on the Fox television network. The show features young adults competing for a recording contract. The first two seasons of the show have turned the winners into music industry celebrities. The main appeals of the show are the harsh words judge Simon Cowell uses when critiquing the contestants and the contestants with horrible voices. I watched the program on Tuesday, February 24th from 8pm until 9pm when it ended. During the hour-long program, there were five commercials breaks. The shortest break was three minutes long and the longest break was five minutes. The commercials and network programs took...
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