Dell Computer Case Analysis

... Hope Vinson October 25, 2001 BUS 480 Dell Computer Case Analysis Problem In 1983 Michael Dell enrolled at the University of Texas and soon after began selling PC components out of his dorm room. A year later he dropped out of school to form his own company called PCs Ltd. During the next several years, PCs Ltd. was hampered by a lack of money, people, and resources. So Michael Dell refined the business model, added production capacity, and built a bigger management staff while keeping his costs low. The company was renamed Dell Computer in 1987. Michael dell's vision was for Dell Computer to become one of the top three PC companies in the world. He would try to achieve this by making personal computers that could be built to order and sold directly to customers. Michael Dell Michael Dell was labeled "the quintessential American entrepreneur" and "the most innovative guy for marketing computers in this decade."

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