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Task 1 There are many definitions of marketing which generally revolve around the primacy of customers as part of an exchange process. Customers needs are the starting point for all marketing activity. Marketing managers try to identify these needs and develop products which will satisfy customers needs through an exchange process. As a business philosophy, markerting puts customers at the centre of all the organisations considerations. This is reflected in basic values such as the requirement to understand and respond to customer needs and the necessity to search constantly for new market opportunities. Marketing means more than one thing. Many Marketing experts have many definitions of marketing, but most of them are based around different ideas of marketing. If you look at these two expert definitions of marketing, they are based on the idea of marketing being a range of activities. "Marketing is all those activities involved in getting goods from...

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