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Dalbog mineral water is a business owned by a farmer who wishes to reduce his reliance on farming. He has a borehole on his land which provides a mineral water and so the farmer wishes to install a small bottling plant
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DALBOG MINERAL WATER Dalbog mineral water is a business owned by a farmer who wishes to reduce his reliance on farming. He has a borehole on his land which provides a mineral water and so the farmer wishes to install a small bottling plant on his farm so he can produce and sell his product on the UK market. There is a requirement to find out: * Competitors prices and annual sales * Whether the water is accepted by the public * Whether the taste and packaging will attract consumers The market to be researched is the beers, spirits and soft drinks market. There has already been some correspondence with a distributor who is prepared to distribute the product if it is up to standard. Firstly, secondary research (desk research) should be used to discover competition, their prices and their annual sales. It should also be used to discover what the safety and product standards across...
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