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Dairy Milks current marketing strategy
Member rating: No Rating | Words: | Submitted: Tue May 02 2006
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Dairy Milks current marketing strategy (E4) At this present time, Dairy milk is in a competitive market with a small number of large dominating businesses. The main competitors of Cadbury are Nestle and Mars. These are also large firms, which are able to produce confectionary that is similar. Therefore all firms in the market place must differentiate their products. In order to try and gain advantages over the competition Dairy Milk has developed a marketing strategy based on the marketing mix. Dairy Milks Marketing Mix In order to achieve the marketing objectives of Dairy Milk, as well as the overall objectives of the company, Cadbury's must consider its Marketing Mix. This refers to those elements of a firms marketing strategy, which are designed to meet the needs of the customers. These are four parts to the marketing mix, (product, price, promotion and place) the marketing mix is often referred as the 4P's. To...
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