D&G rape ad

... 1. Television commercials or print ads are often developed that rely on unusual creative tactics and have very little relevance to the product or service being advertised. Creative personnel in agencies defend the use of these ads by noting that they are novel and provide a way to break through the high level of clutter on television and in magazines. Evaluate the pros and cons of this argument. Find an example of a television commercial or print ad that takes an unusual creative approach and discuss whether you feel it is effective or ineffective. 'Suicidal' Advertising or not? John Paul Mifsud- MKT 762: Integrated Marketing Communications This advert was first issued in March 2007 edition of 'Esquire' magazine (Spain). Later it was published in the fashion magazine in Italy. Pressure groups such as feminist movements, politicians both from Spain and Italy and the global media in general commented harshly on this advert. They

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