Coursework.Info - Inspiration in an Instant

On the left is an image preview of every page of this document, and below are the first 150 words with formatting removed:

DEMAND CHAIN MANAGEMENT 1. Introduction Demand chain management can be seen as a further development to the existing supply chain management theory. Demand chain is essentially a concept that focuses more on the market need than on the efficiency of supplying the product. This concept is becoming more relevant as manufacturers strive to be more competitive by adopting mass customization approach. To do this, manufacturers require information about what the customers want. This information will be transmitted to the production floor to produce according to customer needs. Due to the fact that customers may not be willing to reveal sensitive information or able to describe their wants in full details for the manufacturers to make timely and effective decision, demand chain management concept remains a challenge to implement. How can a manufacturer make full use of information, be it partial or full information to determine its operations management is the key...

Get instant access

• Instant, unlimited access to our documents in full
• Swap your work for free access, or pay £4.99
• To see the full version of this document and 150,112 others